 Social Marketing
"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
| Descriptor ID |
D040241
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| MeSH Number(s) |
J01.219.687.750 N05.300.430.500.500
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| Concept/Terms |
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Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in UAMS Profiles by year, and whether "Social Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text, click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2022 | 0 | 1 | 1 | | 2020 | 1 | 0 | 1 | | 2016 | 0 | 1 | 1 | | 2015 | 1 | 0 | 1 | | 2014 | 0 | 1 | 1 | | 2012 | 0 | 1 | 1 | | 2011 | 0 | 2 | 2 | | 2009 | 1 | 0 | 1 | | 2008 | 0 | 1 | 1 |
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Below are the most recent publications written about "Social Marketing" by people in Profiles over the past ten years.
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Chia L, Fuller CW, Taylor D, Pappas E. Mastering the Topic, the Message, and the Delivery: Leveraging the Social Marketing Mix to Better Implement Sports Injury Prevention Programs. J Orthop Sports Phys Ther. 2022 Feb; 52(2):55-59.
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Golzarri-Arroyo L, Oakes JM, Brown AW, Allison DB. Incorrect Analyses of Cluster-Randomized Trials that Do Not Take Clustering and Nesting into Account Likely Lead to p-Values that Are Too Small. Child Obes. 2020 03; 16(2):65-66.
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Willis E, Sabnis S, Hamilton C, Xiong F, Coleman K, Dellinger M, Watts M, Cox R, Harrell J, Smith D, Nugent M, Simpson P. Improving Immunization Rates Through Community-Based Participatory Research: Community Health Improvement for Milwaukee's Children Program. Prog Community Health Partnersh. 2016; 10(1):19-30.
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Ngui EM, Hamilton C, Nugent M, Simpson P, Willis E. Evaluation of a social marketing campaign to increase awareness of immunizations for urban low-income children. WMJ. 2015 Feb; 114(1):10-5.
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